The program is designed for first-time founders who have an idea for a product or brand and want to do it properly - with real product, real manufacturing, and a real launch strategy behind them. It's not for dropshippers or people looking for off-the-shelf products. If you want to build something genuinely yours, this is for you.

Absolutely. While we have deep expertise in activewear, swimwear and apparel, we work with founders across a wide range of product categories - accessories, pet products, specialist products that solve real world problems, and more. If you're unsure whether your product is a fit, the discovery call will tell you within the first five minutes.

None at all. Our in-house design team handles all the product design for you - you don't need to know how to draw, use design software, or understand manufacturing. Most of our members start with zero industry experience. What you need is an idea and a willingness to commit to the process.

Yes - and most of our members are in exactly that position. The program is built to take you from idea to first sale, which means we cover everything: product, brand, store, marketing, and launch. You don't need a business background. You need the right system and the right team, which is exactly what we provide.

A course gives you information. A coach gives you advice. We give you both - plus the actual product design, the factory introductions, the community support and the live advisory calls to implement everything in real time. You're not just learning how to build a brand. You're building it, with our team alongside you every step of the way.

Most members go from idea to first sale within 90 days. The timeline depends on your product type, your factory's production schedule, and how quickly you move through the program. We've had members launch faster and some that take longer - but 90 days is a realistic and achievable target when you follow the system.

You won't need to find factories — we introduce you directly to ours. Our verified factory network has been built over 13+ years and includes manufacturers across China, India, Vietnam, Portugal, Turkey, Australia and more. You get direct access to the same suppliers we use in our own $10M agency. No Alibaba, no cold emails, no guesswork.

The first 30 days are focused on validation and design. We work with you to validate your product idea and confirm you're building the right thing before spending a dollar on manufacturing. Then our design team creates your design boards, design packs and tech packs. Alongside that, you'll set up your brand foundations — email, socials, Shopify coming soon page — so your audience building starts from day one.

Manufacturing costs vary depending on your product type, fabric, quantity and factory location. This is exactly why we teach the Target Cost framework - you start with your retail price and work backwards to understand what your product needs to cost to be profitable. We cover this in detail inside the program and our team helps you sense-check your numbers before you commit to anything.

You'll need a budget for sampling and manufacturing your product - the amount varies significantly depending on what you're making and your order quantity. Most members invest between $7,000 and $25,000 in their first production run, though this varies widely. We help you plan your budget from day one so there are no surprises.

You receive immediate access upon joining and 6 months of full program access. At the end of 6 months you can choose to continue on a monthly basis, or move to our co-pilot service, or part ways - no hard sell, no lock-in.

Most programs teach marketing. Most agencies do the work for you. We do both - and we do them simultaneously. We're a product-first company that also teaches you how to build your audience and launch your brand at the same time. Our team has launched 200+ brands and generated $120M+ in client revenue. We've built brands worn by Hailey Bieber, J-Lo and the Kardashians, and co-created Prince Neptune with Cody Simpson - a brand that sold out within hours and landed in Myer. No other program in Australia offers what we offer.

We hear this often - and it's one of the reasons we built this program. Bad experiences with suppliers usually come from vague briefs, unverified factories, and no quality control process. We eliminate all of that. You're working with our verified factory network, our professional tech packs, and our team overseeing the process. Members like Abby and Jayden from Dryp AU came to us after exactly that experience - bad product, wasted money, lost confidence. They rebuilt with us and now consistently clear $10k+ months across multiple collections.

The clarity you're looking for doesn't come from more research, it comes from taking the first step with the right people around you. The discovery call is specifically designed to give you clarity on whether you're ready, what your next step should be, and whether the program is the right fit. Most people walk away from that call with more direction than they've had in months - regardless of whether they join.

It's a genuine conversation about your idea, not a pitch. We'll talk through what you're trying to build, where you're currently stuck, and whether the program is the right fit for your specific situation. If it's not the right fit we'll tell you honestly. If it is, we'll walk you through exactly what joining looks like. The call is free, it's 45 minutes, and there's no obligation. The worst outcome is you leave with more clarity than you came in with.